MarginKoala

Should I sell singles or in bundles?

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Numbers to enter
Compare contribution per physical unit for singles and bundles. The mix input is explicitly the share of physical units sold through bundles, not the share of transactions.
$
$

Whole physical units only.

$
%

Example: if half of all physical units leave the business inside bundles, enter 50. Do not enter the percentage of orders that are bundle orders.

Koala's Calculated Result
Contribution per physical unit and mix-weighted contribution.

Add the single and/or bundle pricing plus unit cost.

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Frequently asked questions

What does the bundle-vs-units calculator do?

It compares the per-unit gross margin of selling singles against selling in a bundle — at expected bundle take-rate %. The right read for "should I sell this as a kit or as individual items?"

Bundle vs Units

What is a typical bundle take-rate?

Bundle take-rate is the share of customers who buy the bundle instead of the singles. For high-conversion offers (well-designed kits, gift sets), 20–40% is a sensible planning range; for low-effort pairings, 5–15%.

Bundle vs Units

How do I size bundle discount?

Set the price so the per-unit margin matches the singles scenario at expected take rate, OR price at a slight premium and accept lower volume — the right answer depends on whether the customer base prefers convenience or price.

Bundle vs Units

What if the bundle's per-unit margin is below singles?

Bundle only if the take-rate picks up contribution. Below the singles per-unit margin at low take-rate, the bundle is a customer experience decision, not a margin lift — re-run with the right take-rate scenarios before launch.

Bundle vs Units

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.