Is my business getting better?
Month-on-month deltas, baseline-vs-now readings and the tracking numbers that tell you whether the trendline is real.
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Pick the question that matches the job in front of you.
Am I growing month-on-month?
Month-on-Month Growth
Month-over-month growth % at this-month vs last-month — the early signal for any turning-point or trendline spike.
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CAGR
Compound annual growth rate from a starting and ending value — the multi-year smooth read for any forecasting lens.
Calculate freeAm I growing year on year?
Year-on-Year Growth
Year-on-year growth % at the same period last year — strips seasonal swings from the MoM trend.
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Cohort Retention
Per-month retention curve for a same-period cohort — the headline product-market-fit lens for any subscription / membership business.
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Repeat Purchase Rate
Repeat purchase rate + orders per customer for a single period — the short-window product-market-fit read.
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Funnel Drop-Off
Per-stage drop-off from sessions → add-to-cart → checkout → orders, plus the biggest drop stage.
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