MarginKoala

How many customers come back?

Enter your numbers below. Get the answer first, then Koala's next move.

View
Result detail level
Numbers to enter
Use one customer population and one period. Repeat customers are a subset of total customers, and total orders cannot be below customer count for that same population.
Koala's Calculated Result
Repeat-purchase share and average order frequency for the matched customer population.

Interpret against your own product repurchase cycle and cohort definition. There is no universal good repeat-purchase rate across categories.

MarginKoalaKoala's Professional Opinion

Give Koala your numbers first

The decision and next steps will appear here.

Save this result

PDF or image, ready to keep or share.

Next calculator →

What should I check next?

Frequently asked questions

What is repeat purchase rate?

Repeat purchase rate = repeating customers ÷ total customers in the period. The % of customers who make 2+ purchases in a period — the right product-market-fit indicator at the customer basis.

Repeat Purchase Rate

What's a healthy repeat rate?

There is no universal numeric benchmark for this decision. The right comparison depends on the industry, geography, business model, time period and exact metric definition. Use the business’s own history, economics and explicit target unless a verified benchmark matching that scope is available.

Repeat Purchase Rate

How is it different from retention?

Retention = cohort at a chosen month. Repeat rate = % repeating within a single period. Use retention for the long-term engagement curve; use repeat rate for the short-window product-market-fit read.

Repeat Purchase Rate

Should I count frequency?

Yes — pair the rate with orders per customer (frequency). A 25% repeat rate with 4× orders/customer is a very different business from a 25% repeat rate with 1.3×.

Repeat Purchase Rate

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.