Pricing & Profit calculatorsWhat should I charge?
Margin, markup, gross profit and break-even — the numbers that decide whether your price leaves room on the table.
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Pick the question that matches the job in front of you.
What does my "%" really mean?
Markup vs Profit Margin
Finance term: Markup and gross margin
Enter the percentage you know and see the matching percentage on the other side, so you do not price from the wrong number.
Calculate freeHow much of each sale is left after product costs?
Profit Left After Product Costs
Finance term: Gross profit margin / GP%
See how much money is left after the cost of the products you sold, in dollars and as a share of sales.
Calculate freeHow many units do I need to sell to cover my fixed costs?
Sales Needed to Cover Fixed Costs
Finance term: Break-even units
See how many units you need to sell before the fixed costs you entered are covered at your current price and per-sale cost.
Calculate freeWhat should I charge?
What Should I Charge?
Finance term: Target selling price / target margin
Enter your cost, fees and the margin you want to keep. Koala works backwards to the selling price needed to get there.
Calculate freeWhat's the lowest price I can sell for?
Lowest Price That Still Works
Finance term: Minimum profitable price / floor price
See the lowest selling price that still leaves the margin you chose after product cost and the fees you entered.
Calculate freeWhat's the most I can pay for this product?
Most You Can Pay for the Product
Finance term: Maximum product cost / cost ceiling
Start with the selling price and margin you want, then see the highest product cost the numbers can support.
Calculate freeHow much money does each sale leave after direct costs?
Money Left From Each Sale
Finance term: Contribution margin
See what each sale leaves after the product cost and other costs that happen with that sale — money that can then cover wages and other costs.
Calculate freeMy costs went up. What should I charge now?
What Should I Charge After Costs Go Up?
Finance term: Cost increase repricing / margin preservation
Enter the old and new product cost to see the price needed to keep the same margin, plus what happens if you leave the price unchanged.
Calculate freeWhat should my wholesale/retail price be?
Wholesale & Retail Price Ladder
Finance term: Wholesale / retail margin ladder
Build wholesale and retail prices sequentially from the costs, fees and margin targets you enter for each leg instead of assuming a generic markup.
Calculate freeWhat does a price change actually do to my profit?
Impact of a Price Increase
The upside ceiling of a price change at constant volume — and the practical advice to test before rolling out.
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