MarginKoala

How much checkout value is not converting?

Enter your numbers below. Get the answer first, then Koala's next move.

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Result detail level
Numbers to enter
Enter how many people started checkout, how many completed an order and the average value of a completed order. Koala derives the drop-off rate for you.

Use the count for the same period as completed orders below.

This cannot be higher than the checkout-start count.

$

Finance term: AOV. Use the average value of a paid order for the same period.

%

Leave at 0 for no recovery assumption. If you have your own historical recovery rate or want to test a scenario, enter it here.

Koala's Calculated Result
How many checkout starts did not become orders, plus the order value attached to those abandoned checkouts at your average completed-order value.

Add checkout starts, completed orders and average completed-order value.

MarginKoalaKoala's Professional Opinion

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What should I check next?

Frequently asked questions

What is cart abandonment?

Use the calculator result for the inputs entered and keep any market-response or operating recommendation separate from the deterministic calculation. Support that additional assumption with the business’s own evidence or an explicitly labelled scenario.

Cart Abandonment Cost

Where does the biggest leakage happen?

Use the calculator result for the inputs entered and keep any market-response or operating recommendation separate from the deterministic calculation. Support that additional assumption with the business’s own evidence or an explicitly labelled scenario.

Cart Abandonment Cost

What lifts the abandonment rate?

The cheapest lifts come from trust signals (reviews, return policy, secure-checkout badge), showing shipping costs early, and a recovery email 1–2 hours after abandonment. Each one tightens the funnel by 1–3 percentage points for small stores.

Cart Abandonment Cost

How do I estimate the recovery ceiling?

There is no universal numeric benchmark for this decision. The right comparison depends on the industry, geography, business model, time period and exact metric definition. Use the business’s own history, economics and explicit target unless a verified benchmark matching that scope is available.

Cart Abandonment Cost

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.