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What's my checkout conversion?

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Numbers to enter
Use one matched session cohort: checkout sessions started and how many of those same sessions completed an order. Do not use total order count if one session can create more than one order.

Unique checkout sessions in the reporting period.

This must be a subset of the checkout sessions above, not total orders from all sources.

Koala's Calculated Result
The share of checkout sessions in the matched cohort that completed an order.

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The detailed explanation will appear here once the calculator has a result.

Add checkout sessions and the number of those same sessions that completed an order.

Koala's Professional Opinion

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Definition and method

What this calculator answers

See what share of matched checkout sessions become paid orders for the same reporting scope and period.

Matched checkout conversion

Checkout conversion = paid-order sessions ÷ checkout sessions started for the same measurement scope and period. Paid-order sessions cannot exceed checkout sessions when the metrics use the same session definition.

Worked example: your figures

The interactive result above is the worked example. Change any input and the same deterministic engine recomputes the answer; this page does not insert a generic example business or silently treat example values as a benchmark.

  • No market benchmark or outcome is silently inserted by this page.

What should I check next?

Frequently asked questions

What is checkout conversion?

MarginKoala does not assume a customer-response effect. Use the calculated economics as a boundary, then test demand, conversion, redemption, retention or basket-size assumptions with observed business data or an explicit scenario.

Checkout Conversion Rate

Why split checkout conversion from overall conversion?

Overall conversion includes browsing, add-to-cart and checkout as one funnel. Checkout conversion isolates the friction between "I started paying" and "I paid" — a tighter number that is more actionable for store owners.

Checkout Conversion Rate

What raises checkout conversion?

There is no universal numeric benchmark for this decision. The right comparison depends on the industry, geography, business model, time period and exact metric definition. Use the business’s own history, economics and explicit target unless a verified benchmark matching that scope is available.

Checkout Conversion Rate

Is checkout conversion different from AOV?

Yes. AOV is revenue per order; checkout conversion is paid-order sessions divided by checkout sessions. They describe different parts of the funnel and should be measured on matched definitions and periods.

Checkout Conversion Rate

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.