MarginKoala

What's my checkout conversion?

Enter your numbers below. Get the answer first, then Koala's next move.

View
Result detail level
Numbers to enter
Use one matched session cohort: checkout sessions started and how many of those same sessions completed an order. Do not use total order count if one session can create more than one order.

Unique checkout sessions in the reporting period.

This must be a subset of the checkout sessions above, not total orders from all sources.

Koala's Calculated Result
The share of checkout sessions in the matched cohort that completed an order.

Add checkout sessions and the number of those same sessions that completed an order.

MarginKoalaKoala's Professional Opinion

Give Koala your numbers first

The decision and next steps will appear here.

Save this result

PDF or image, ready to keep or share.

Next calculator →

What should I check next?

Frequently asked questions

What is checkout conversion?

MarginKoala does not assume a customer-response effect. Use the calculated economics as a boundary, then test demand, conversion, redemption, retention or basket-size assumptions with observed business data or an explicit scenario.

Checkout Conversion Rate

Why split checkout conversion from overall conversion?

Overall conversion includes browsing, add-to-cart and checkout as one funnel. Checkout conversion isolates the friction between "I started paying" and "I paid" — a tighter number that is more actionable for store owners.

Checkout Conversion Rate

What raises checkout conversion?

There is no universal numeric benchmark for this decision. The right comparison depends on the industry, geography, business model, time period and exact metric definition. Use the business’s own history, economics and explicit target unless a verified benchmark matching that scope is available.

Checkout Conversion Rate

Is checkout conversion different from AOV?

Yes. AOV is revenue per order; checkout conversion is paid-order sessions divided by checkout sessions. They describe different parts of the funnel and should be measured on matched definitions and periods.

Checkout Conversion Rate

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.