MarginKoala

Should I launch this new product?

Enter your numbers below. Get the answer first, then Koala's next move.

View
Result detail level
Numbers to enter
Model the economics of a new product from your launch cost, expected volume, contribution per unit and product life. No sales demand is prefilled or invented.
$

Your forecast or scenario. MarginKoala does not infer demand from the product economics.

$

Selling price minus variable costs caused by the sale. A negative number is allowed when the unit is loss-making.

Finance / industry term: Contribution per unit

$

Optional. Costs that continue because this product exists but do not scale with each unit sold.

mo

Your planning horizon. Use a shorter period if pricing, costs or demand are likely to change materially.

Koala's Calculated Result
Launch economics for exactly the scenario entered.

Add a planning horizon plus the launch cost and/or expected monthly unit volume.

MarginKoalaKoala's Professional Opinion

Give Koala your numbers first

The decision and next steps will appear here.

Save this result

PDF or image, ready to keep or share.

Next calculator →

What should I check next?

Frequently asked questions

When is a new product worth launching?

When the per-period contribution covers the upfront launch cost inside a reasonable payback. The same launch has been more than OK if the contribution alone is positive AND the payback is inside your planning horizon.

New Product Decision

What's "contribution" here?

Contribution per unit = revenue − variable cost. A per-unit margin that the per-period contribution builds from each unit sold. The basis for the per-period contribution calculation.

New Product Decision

What's the right threshold for "positive"?

There is no universal numeric benchmark for this decision. The right comparison depends on the industry, geography, business model, time period and exact metric definition. Use the business’s own history, economics and explicit target unless a verified benchmark matching that scope is available.

New Product Decision

How do I size ROI?

ROI = (lifetime contribution × life months − upfront cost) ÷ upfront cost. The % return on the upfront cost over the life horizon — pair with payback months for the standalone-decision verdict.

New Product Decision

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.