MarginKoala

Is a small price hike worth testing?

Enter your numbers below. Get the answer first, then Koala's next move.

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Result detail level
Numbers to enter
Koala uses your current price, direct per-sale cost and current sales volume to compare the proposed price without assuming how customers will react.
$
$

Product, supplier or other variable cost attached to one sale.

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%

Your scenario only — not Koala's forecast or an industry benchmark. Leave at 0 to see the exact boundary first.

Koala's Calculated Result
Signed unit economics first; a sales-volume boundary only when both current and proposed sales have positive contribution.

Add current price, direct cost, current volume and the proposed price.

MarginKoalaKoala's Professional Opinion

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Frequently asked questions

When is a price hike worth testing?

Use the calculator to find the volume-loss boundary implied by your current price, direct unit cost, current volume and proposed price. Whether the change is worth testing depends on whether a plausible demand scenario remains on the acceptable side of that boundary and on any non-financial constraints you choose to include.

Price Increase Test

What's the volume drop % input?

It is an optional scenario for how much sales volume might fall after the price change. MarginKoala does not supply an elasticity assumption or forecast. Leave it at zero to inspect the exact break-even volume boundary first, then test scenarios you can defend.

Price Increase Test

How does contribution margin enter?

The calculator derives contribution per sale directly as selling price minus the direct per-sale cost entered. It compares current total contribution with contribution at the proposed price and volume scenario; it does not assume a constant gross-margin percentage.

Price Increase Test

What's a break-even threshold here?

When current and proposed contribution per sale are both positive, the calculator solves the proposed-price volume that leaves the same total contribution as today. The corresponding percentage change from current volume is the mathematical demand boundary, not a forecast of how customers will respond.

Price Increase Test

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.