MarginKoala

What share of matched sessions convert?

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Use sessions and the number of those same sessions that converted. This avoids overstating conversion when one session creates more than one order.

Count sessions with the conversion event, not total orders if one session can contain multiple orders.

Koala's Calculated Result
Session conversion rate for the matched cohort entered.

Compare like-for-like traffic sources, event definitions and periods. MarginKoala does not apply a universal good conversion-rate benchmark.

MarginKoalaKoala's Professional Opinion

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Frequently asked questions

What is conversion rate?

Conversion rate is the share of site sessions (or add-to-carts) that produce a paid order. The headline funnel metric, the one figure that ties the marketing budget to revenue.

Conversion Rate

What is a "good" conversion rate?

There is no universal numeric benchmark for this decision. The right comparison depends on the industry, geography, business model, time period and exact metric definition. Use the business’s own history, economics and explicit target unless a verified benchmark matching that scope is available.

Conversion Rate

Should conversion rate be split by traffic source?

Yes — paid social converts differently than organic search, and email converts differently than both. Split-by-source conversion rates tell you which traffic is worth more per click and where the acquisition spend should ramp up or step back.

Conversion Rate

How does conversion rate interact with ad budget?

Conversion rate determines how much of an ad-driven click turns into revenue. A 1% conversion lifts the break-even ROAS the same way a small lift in margin does — at the same ad spend.

Conversion Rate

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.