Marketing & Ads calculatorsAre my ads actually working?
ROAS, CAC payback and the customer-lifetime math that separates ads that pay for themselves from the ones that drain the budget.
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Pick the question that matches the job in front of you.
What do my ads leave after direct costs and ad spend?
What My Ads Leave After Direct Costs
Finance term: Advertising contribution / ad economics
Go past attributed sales and see what is left after the product-cost basis you enter and ad spend, before wages and other costs.
Calculate freeHow much attributed sales do my ads return for every $1 spent?
Sales Back From Ad Spend
Finance term: ROAS — Return on Ad Spend
See how many dollars of attributed sales you record for every dollar of ad spend. ROAS is a revenue-efficiency metric, not profit.
Calculate freeWhat ROAS exactly covers ad spend on my contribution economics?
Break-Even Ad Return
Finance term: Break-even ROAS
See the mathematical ROAS where the pre-ad contribution economics you enter exactly cover ad spend, with an optional cushion you choose.
Calculate freeWhat does a new customer cost me?
Cost to Win a New Customer
Finance term: CAC — Customer Acquisition Cost
Enter what you spent to win customers and how many genuinely new customers came from the same acquisition scope.
Calculate freeWhat share of matched sessions convert?
Sessions That Convert
Finance term: Conversion rate
See what share of matched sessions become conversions using the same reporting definition and period.
Calculate freeWhat does an average customer contribute over their buying pattern?
Customer Lifetime Contribution
Finance term: Customer Lifetime Value (LTV / CLV)
Calculate revenue and contribution LTV from the customer buying pattern and direct product-cost or margin basis you enter.
Calculate freeHow does customer contribution compare with acquisition cost?
Customer Value vs Cost to Win Them
Finance term: LTV:CAC
Compare contribution LTV with CAC on the same customer definition. The ratio is shown without applying a universal healthy or scaling threshold.
Calculate freeWas this campaign actually worth it?
Marketing ROI
Finance term: Marketing ROI
Compare the campaign contribution basis entered with campaign cost to calculate ROI, without treating attributed revenue itself as profit.
Calculate freeWhat is the highest CAC my customer economics support?
Most You Can Spend to Win a Customer
Finance term: Maximum CAC
See the acquisition-cost ceiling supported by the customer contribution and profit/payback limits you choose. It is a ceiling, not a spending recommendation.
Calculate freeWhat does each lead or sale cost me?
Cost Per Lead or Acquisition
Finance term: CPL / CPA — Cost Per Lead / Acquisition
See what each lead and completed acquisition costs from one matched marketing funnel and spend figure.
Calculate freeWhat am I paying per click?
Cost Per Click
Finance term: CPC
See how much each recorded ad click costs from your total ad spend and click count.
Calculate freeWhat do I pay per 1,000 impressions?
Cost Per 1,000 Impressions
Finance term: CPM — Cost per 1,000 impressions
See what you pay for every 1,000 recorded ad impressions. Impressions are not unique people reached.
Calculate freeWhat is my recorded click-through rate?
Clicks Per Impression
Finance term: CTR — Click-Through Rate
Divide recorded click events by impressions for the same platform scope and period. Event-based click counts can exceed impressions on some reporting definitions.
Calculate freeHow much traffic do I need to hit my goal?
How Much Traffic Do I Need?
Finance term: Traffic requirement / funnel maths
Start with the sales target, average order value and conversion rate you choose, then calculate the session volume implied by that scenario.
Calculate freeDid this email campaign actually make money?
Email Campaign Economics
Finance term: Email ROI
Model the sales and contribution implied by the email funnel rates you enter, then compare that with program cost.
Calculate freeIs this influencer deal worth it?
Influencer Deal ROI
Finance term: Influencer ROI
Compare attributed contribution with the deal and commission costs entered to calculate the return on that spend.
Calculate freeCan I afford this commission rate?
How Much Commission Can I Afford?
Finance term: Affiliate commission ceiling
See the mathematical commission ceiling left by the order economics you enter. Treat it as a boundary, not a recommended rate.
Calculate freeHow much room is left for marketing in my current monthly sales?
Room for Marketing in Current Sales
Finance term: Marketing affordability ceiling
See the maximum room left for marketing inside the current monthly sales and cost envelope you enter. It is not a recommendation to spend the full amount.
Calculate free