MarginKoala

What do I pay per 1,000 impressions?

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Use ad cost and impressions from the same platform scope and period.
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Impressions are ad displays, not unique people reached.

Koala's Calculated Result
Advertising cost per 1,000 impressions.

Add ad cost and impressions to compute CPM.

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Frequently asked questions

What is CPM?

CPM (cost per mille, per thousand impressions) is what you pay to deliver an ad a thousand times. It is the reach-pricing figure for awareness campaigns and the bridge between CPC and CTR in paid social.

CPM

What is a "good" CPM?

There is no universal numeric target for this decision. Compare the result with the business’s own economics, history, constraints and explicit target, or with a verified benchmark that matches the same metric definition and market context.

CPM

Should CPM be lower for higher CTR?

Yes — a creative that lifts CTR spreads the same CPM across more clicks, lowering per-click cost. That is why 'good CPM' and 'good CTR' travel together — at the same spend, more clicks is more efficiency.

CPM

How does CPM tie to the awareness-to-performance funnel?

CPM dominates the awareness budget; CPC and CPA dominate the performance budget. Tracking CPM keeps the awareness side honest even when the conversion side looks healthy in isolation.

CPM

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.