MarginKoala

Is this influencer deal worth it?

Enter your numbers below. Get the answer first, then Koala's next move.

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Result detail level
Numbers to enter
Use the actual deal fee, commission and sales you are attributing to the influencer. Koala works from the dollars, not an assumed margin.
$

Leave at 0 if the deal is commission-only.

%

Use the actual commission percentage in the deal.

$
$

Direct supplier or product cost attached to the attributed sales.

$

Gifting, production, shipping or another cost you want included in this deal.

Koala's Calculated Result
Actual contribution-based ROI on the influencer/deal cost entered.

Add a flat fee, commission or other deal cost, then the attributed sales and direct product cost.

MarginKoalaKoala's Professional Opinion

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Frequently asked questions

What does influencer ROI measure?

Influencer ROI measures the gross profit an influencer deal returns per $1 of deal cost — flat fee, gifting cost, commission, or a mix. The headline number for whether the deal pays for itself.

Influencer ROI

Commission-only vs flat-fee — which is better?

Both have a place. Commission-only shifts risk to the influencer and protects the upfront spend; flat-fee locks the upfront read but adds the risk. Whichever you choose, the right ROI calc is the per-deal margin over the per-deal cost.

Influencer ROI

How do I judge a small creator vs large creator?

Compare creators using the same attributed-contribution and deal-cost basis. Audience size, reach and engagement can help explain performance, but the calculator does not assume one creator size produces a higher ROI.

Influencer ROI

What is a good CPM for an influencer deal?

The right comparison is the influencer deal's effective cost per 1,000 followers and the resulting reach. CPMs of $5–$15 are typical; high-quality niche creators sometimes deliver lower effective CPMs at higher engagement quality.

Influencer ROI

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.