MarginKoala

What is my recorded click-through rate?

Enter your numbers below. Get the answer first, then Koala's next move.

View
Result detail level
Numbers to enter
Use clicks and impressions from the same ad scope and reporting period. Keep the click definition consistent with the advertising platform you are reading from.

Clicks can be an event count rather than a unique-impression count on some platforms, so the calculator does not force clicks to be below impressions.

Koala's Calculated Result
CTR = clicks divided by impressions.

Add an impression count above zero, plus clicks from the same scope and period.

MarginKoalaKoala's Professional Opinion

Give Koala your numbers first

The decision and next steps will appear here.

Save this result

PDF or image, ready to keep or share.

Next calculator →

What should I check next?

Frequently asked questions

What is CTR?

CTR (click-through rate) is the share of ad impressions that result in a click — clicks ÷ impressions. It is the creative + relevance metric for paid ads, the leading indicator of cheap clicks.

CTR

What is a "healthy" CTR?

There is no universal numeric benchmark for this decision. The right comparison depends on the industry, geography, business model, time period and exact metric definition. Use the business’s own history, economics and explicit target unless a verified benchmark matching that scope is available.

CTR

What does a low CTR cost you?

Use the calculator result for the inputs entered and keep any market-response or operating recommendation separate from the deterministic calculation. Support that additional assumption with the business’s own evidence or an explicitly labelled scenario.

CTR

Should I track CTR per creative or per ad set?

Use the calculator result for the inputs entered and keep any market-response or operating recommendation separate from the deterministic calculation. Support that additional assumption with the business’s own evidence or an explicitly labelled scenario.

CTR

Educational use, not financial advice. Numbers are estimates for planning; consult a qualified professional before acting on them.